As we all know, printed materials have decreased dramatically over the past 10 years. In our world of Internet information, e-mail and Kindle, the old standbys of snail mail, books, newspapers and magazines are becoming a thing of the past. Analysts predict the demand for print materials will fall at least another 18 percent by […]
Twitter for Leads
Have you been underestimating Twitter when it comes to B2B marketing? For business to business (B2B) marketing for small and medium-sized companies, Facebook is for traffic and Twitter is for leads. This is the conclusion of an analysis of 600 US B2B SMB websites conducted by Optfy in their B2B Marketing Benchmark Report. The study, […]
SEC Announces Agenda for May 1 Meeting of Advisory Committee On Small and Emerging Companies
FOR IMMEDIATE RELEASE 2013-68 Washington, D.C., April 22, 2013 — The Securities and Exchange Commission today announced the agenda for a meeting of its Advisory Committee on Small and Emerging Companies on Wednesday, May 1. The Advisory Committee will hear presentations from Robert Greifeld, Chief Executive Officer of NASDAQ OMX Group, William R. Hambrecht, Chairman […]
SEC Adopts Rules to Help Protect Investors from Identity Theft
Washington, D.C., April 10, 2013 — The Securities and Exchange Commission voted unanimously to adopt rules requiring broker-dealers, mutual funds, investment advisers, and certain other entities regulated by the agency to adopt programs to detect red flags and prevent identity theft. The SEC adopted the rules jointly with the Commodity Futures Trading Commission (CFTC) in […]
Increase Your Response Rate – Make It Personal
Wow! An individual mailer with photo of a Porsche parked in front of your house. Pretty impressive. That’s what Porsche recently sent out to targeted prospects along with a website address where they could book a test drive. According to their agency, nearly a third of recipients responded by booking that test drive. You can […]
Investor Information and Social Media
Investors may soon be getting their financial information via social media. As long as companies apprise their investors about their social media strategy ahead of time, the Securities and Exchange Commission has approved publishing company news on social media sites such as Facebook and Twitter. A personal Facebook post by Netflix Chief Executive, Reed Hastings, […]
4 Ways to Make Print Marketing Work for You
Times are changing and print marketing is stepping up to the plate. As part of a multi-faceted marketing campaign, print can bring the dollars to your door. How many times have you checked your e-mail inbox only to find it jammed with advertising from companies you have no desire to work with? It’s why we […]
XBRL: Simplifying the Language
Any time you have people using a new language there are bound to be snags. The same holds true with XBRL. With the many different XBRL vocabularies available, how do you untangle the web? Accounting has its own domain-specific language, developed over time in response to national and international legal requirements. This language facilitates a […]
SEC Suspends N-SAR XML project
After a number of setbacks and delays, on March 12, 2013, the SEC Division of Investment Management released a notice to EDGAR Form N-SAR Filers that it has suspended the project to modify the method of filing Form N-SAR to an XML-based application. N-SAR filers should continue to use the DOS-based application to create Form […]
Weigh In With the SEC on Fixed Income Markets
The Securities and Exchange Commission has announced that it will hold a roundtable on April 16, 2013 to discuss potential ways to improve the transparency and efficiency of fixed income markets. The roundtable will focus on the corporate bond market and the municipal securities market, which were the subject of a July 2012 Commission report. […]
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