Are you looking for customer response? Direct Mail is your best bet. Even though response rates have dropped nearly 25% over the past nine years, direct mail still is among the best media for generating response.According to the 2012 edition of the Direct Marketing Association’s Response Rate Report, mail campaigns draw a better overall response […]
Trigger-Based Marketing – How Do I Use It?
To tap into the potential of trigger-based marketing programs, you will need know how and when to pull the trigger. Types of Triggers: Transactional triggers are based on a customer action such as a purchase or sales inquiry, thus providing a natural trigger for follow-up marketing communication Recurring triggers are based on an individual’s details […]
Trigger-Based Marketing – What is it?
Trigger-based marketing is a powerful automated marketing technique designed to engage the customer at the precise moment when there is maximum opportunity to create or destroy value. This “Value in Play” as it is sometimes called presents an incredible opportunity for most organizations. A power shift to consumers via the Internet and social media has […]
Etiquette Rules for Investor Social Media Sites
You’ve checked out the Investor Social Media sites. What’s next? Here are some tips on how to effectively message on investor sites. When sharing tips on social media sites, remember that the best build respect, trust and brand to get their word out. Respecting other members. This needs no explanation and should be your core principle. It […]
Social Media Sites for Investors
How does an investor determine a company’s economic soundness? Where do you go to follow your investments? Can you track a company’s SEC filings or find out what traders are saying about markets? Is there a site that has general financial information and recommendations? And who is watching out for shady Wall Street dealings? You […]
QR Codes and Investor voting
This past year, over 95% of all of the shares voted through Broadridge were voted electronically. To make proxy voting even simpler and more convenient for shareholders, companies are adding QR codes to allow investors to vote right from their Smartphones. Computershare, a leading financial services provider for the global securities industry, introduced an industry-first […]
CEO Confidence
The Conference Board Measure of CEO Confidence, which had improved in the first quarter of this year, decreased in the second quarter. The Measure now reads 47, down from 63 last quarter (a reading of more than 50 points reflects more positive than negative responses). Lynn Franco, Director of Economic Indicators at The Conference Board […]
Coming Up: SEC Market Technology Roundtable
The Securities and Exchange Commission announced that it will host a technology roundtable in September to discuss ways to promote stability in markets that rely on increasingly complex and interconnected trading systems. Nearly all trading in the equity and options markets depends on the reliable performance of highly automated systems used by investors, broker-dealers, exchanges […]
Crowdfunding and Title V of the JOBS Act
The intent of Title V of the new JOBS Act is to encourage companies who were not yet willing or able to take on the additional burdens of becoming a public reporting company to seek to raise capital and expand their businesses. Opponents are concerned that the crowdfunding exemption will give rise to abuses of […]
The JOBS Act
The recently passed bipartisan JOBS Act (Jumpstart Our Business Startups) was designed to improve access to the public capital markets for “emerging growth companies,” a new class of issuer that will enjoy relaxed financial, compensation, and other disclosures for up to five years after its initial public offering (“IPO”). Other notable aspects of the JOBS […]
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