How do investor relations utilize social media when social media has been long-marketed as a personal connection? Do federal regulations and social media go hand-in-hand? PR Newswire recently looked at the ways social media– particularly Twitter and StockTwits– can aid in shareholder communications. The bottom line is that both can be safe, easy to use, […]
Approaches To Increasing Shareholder Engagement
“Companies should use EVERY opportunity to talk with their shareholders.” —PR Newswire Ernst & Young’s April’s edition of BoardMatters Quarterly reports that shareholders are providing more input into corporate governance decisions, and gaining more access to management teams and directors. Shareholders want to be involved. Shareholders are increasingly using proxy disclosures to evaluate company governance practices […]
The Benefits of Email Marketing: A Look At The Data
Today’s marketing professionals possess numerous options for reaching potential clients. So many options, in fact, that a huge challenge has become finding the correct balance of the most effective tools. With limited time, where should marketers put their money and energy? Over the past year there has been a great deal of discussion around the […]
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Target Your Audience on Social Media
How do you know what social media platform to use to reach your potential customers? Who’s on Facebook, LinkedIn, Twitter, Pintrest, Instagram and YouTube? Who are your potential customers and where are they spending their time? What is the best way to convey your message and how does your audience want to view your content? […]
Mobility: The Future of Business in the Palm of Your Hand
What do to-do lists, quality face time, project management, team meetings, restaurant specials, maintenance schedules, grocery shopping and do-it-yourself repairs all have in common? They can all be accomplished, right now, on a mobile device. Your business can have its own customized Apps. Application development companies can provide cross-platform, custom mobile application development systems for […]
Twitter for Leads
Have you been underestimating Twitter when it comes to B2B marketing? For business to business (B2B) marketing for small and medium-sized companies, Facebook is for traffic and Twitter is for leads. This is the conclusion of an analysis of 600 US B2B SMB websites conducted by Optfy in their B2B Marketing Benchmark Report. The study, […]
Increase Your Response Rate – Make It Personal
Wow! An individual mailer with photo of a Porsche parked in front of your house. Pretty impressive. That’s what Porsche recently sent out to targeted prospects along with a website address where they could book a test drive. According to their agency, nearly a third of recipients responded by booking that test drive. You can […]
Return on Investment: Direct Mail vs. Email Marketing
How do you decide what marketing venue will work for your business? The responsibility of choosing among direct mail, e-mail, social media and personal contact can be daunting. The Harvard Business Review recently published an article entitled, “Why E-mail Marketing is King” which analyzed the effectiveness of email marketing compared to direct mail. The following […]
Etiquette Rules for Investor Social Media Sites
You’ve checked out the Investor Social Media sites. What’s next? Here are some tips on how to effectively message on investor sites. When sharing tips on social media sites, remember that the best build respect, trust and brand to get their word out. Respecting other members. This needs no explanation and should be your core principle. It […]