How does an investor determine a company’s economic soundness? Where do you go to follow your investments? Can you track a company’s SEC filings or find out what traders are saying about markets? Is there a site that has general financial information and recommendations? And who is watching out for shady Wall Street dealings? You […]

Why is differentiation so important? With the burgeoning of online searches, the balance of power has shifted and clients are finding you instead of the other way around. In today’s world, success has everything to do with business positioning, visibility and differentiation. You have to be uniquely positioned for customers to find you and you […]

QR Codes on your printed materials are good business. Brochures, magazine advertisements, business cards, etc. with QR codes make your printed pieces interactive and appeal to the growing mobile audience. Be sure to track your QR Codes results. Find out how many people are scanning and what printed materials they are responding to. This will […]

Mobile phones began a worldwide revolution when they provided consumers with the first experience of connecting online away from a computer and a fixed Internet connection. The development of smartphones took the power of mobile technology a step further and shifted consumers’ expectations for accessing digital content. Now, a new movement appears to be on […]

Networking – Your network is your lifeline. Use your social media platforms to connect, promote, thank, and be kind to the people important to your business. Be friendly, be genuine, and give first. Education – Free information is the new currency. To create a client community, you must share information that has value. Useful, action-oriented […]

There are five generations working in the business world right now and social media is king for many of them. To reach these users, first define your goals and target market(s), then ask yourself if you can reach them with one or more of these platforms and if are you are willing to put in […]

If you have customers, social media matters. 62% of people using social media are between the ages of 25 to 54, the largest age group is 35 to 44, and the fastest growing group is over 55. What are the age demographics of your customers? Just because your business doesn’t have a Social Media presence, […]

Google has officially opened Google+ to businesses and brands in addition to individuals, and it is calling the new feature Google+ Pages. A Page is similar to an individual account. Users are able to add Pages to any of their regular Circles, and Page owners are able to post as usual and take part in […]

American Financial Printing can put QR Codes on your print projects. What are QR codes? Quick Response codes are two-dimensional codes that look like a square black pattern on a white background and are readable by dedicated barcode readers and camera telephones. They are similar to the barcodes used by retailers to track inventory and […]