It was announced last week that Newsweek, which moved to online-only publication last year, will return to releasing printed copies. The magazine is set to release a 64-page weekly edition in January or February, and plans to move towards a subscription-based model. Newsweek’s editor in chief Jim Impoco says “We see it as a premium product, a […]
Print and Design for Regulated Industries
At AFPI, we specialize in design and print communications for highly regulated industries. Whether dealing with postal, compliance, or brand regulations, we’ve learned that regulations don’t need to be viewed as a negative limitation or a source of frustration. As Elizabeth Gooding, president of Gooding Communications Group writes for The Digital Nirvana, “boundaries don’t need […]
Print: A Look Into the Future
With the dramatic shift towards digital marketing tools, the future of print comes into question. Will print continue to stay relevant? Will it evolve, and if so, how? Graphic Design USA posted the results of their 50th anniversary print survey, asking survey participants to share their best predictions for the future of print. The survey contains […]
Marketing With Self-Mailers
Self-mailers are postcard-like direct mail pieces, which can be sent as-is, without the need for an envelope or wrapper. Today we’re looking at the basics of self-mailers: reasons for using them, methods for making them more effective, and USPS regulations for sending them. Should You Use A Self-Mailer? Self-mailers are popular because they help companies […]
How to Pick the Perfect Paper for Your Design Needs
Most paper companies provide an overwhelming array of options for your printing needs, offering a variety of weights, finishes, and colors. Your choice of paper certainly contributes significantly to your overall design. And, with a little education about these options, they can start to feel more exciting than overwhelming. Choosing the right paper means honestly […]
Print Design On A Budget
Maybe you’re the owner of a micro-business, hoping to gain some visability through printed mailings, business cards, or company stationary, but lacking the budget to work with a designer on each of these individual elements. Or maybe you’re a designer, looking for ways to work with clients who have very limited budgets. These clients want […]
Another Look At Shareholder Behavior
What can we learn from looking at the voting trends of institutional shareholders versus retail shareholders? ProxyPulse looks at this issue in the third edition of their proxy season recap. Clarifying the Terms: In the case of these findings, the term “institutions” refers to mutual funds, public and private pension funds, hedge funds, investment managers, […]
Writing A Better Annual Report
Annual reports give a comprehensive look at a company’s activities throughout the proceeding year, and are a requirement for every company with shareholders. ReportWatch recently released their Annual Report on Annual Reports 2013, which includes a list of 400 top annual reports, as evaluated by a diverse panel. What are the most important attributes in an […]
SEC Issues Risk Alert On Options Trading Used To Evade Short-Sale Requirements
On August 9, the Securities and Exchange Commission announced the issuing of a Risk Alert to help market participants detect and prevent options trading that circumvents an SEC short-sale rule. This alert was in response to SEC examiners observing options trading strategies that appear to evade certain requirements of the short-sale rule, known as Regulation […]
QR Codes Or Augmented Reality? The choice is Becoming More Obvious.
If you’ve never scanned a QR code, it turns out that you are not alone. According to a recent article shared on PandoDaily, just 6.2 percent of the total United States mobile audience in 2011 had scanned a QR code on their mobile device, leaving 93.8 percent of these users QR-less. In 2012 QR code […]