The Problem With Paper: Paper certificates are issued by almost every publicly traded company in the United States. These paper certificates carry significant cost (for issuing, storage, shipping, and insurance), and hold their share of security risks. At the 2013 SSA national Conference, the SEC’s Moshe Rothman spoke of some of the risks that […]

2013 is the third year of experience with universal mandatory Say on Pay and it marks the end of the initial two-year exemption for smaller reporting companies. So, what’s happening? Publicly traded companies have been able to hold “Say on Pay” votes at annual shareholder meetings since 2011. The Frank Dodd Act requires companies to […]

  Where are your social media customers headed in 2013? This is such a dynamic market that companies need to pay attention to changing trends to ensure that their marketing remains effective. Here are some current statistics from Edison Research and Arbitron. FaceBook 58% Google+ 12% LinkedIn 17% Instagram 12% Twitter 15% Pinterest 10% MySpace […]

Times are changing and print marketing is stepping up to the plate. As part of a multi-faceted marketing campaign, print can bring the dollars to your door. How many times have you checked your e-mail inbox only to find it jammed with advertising from companies you have no desire to work with? It’s why we […]

With a greater interest in the nutritional content of our food these days, people want instant information about what they are eating. What better combination than fast food with fast info? In January, McDonald’s (NYSE: MCD) announced that they are launching a new global packaging design with a blend of text, illustrations and a QR […]

Heinz Marketing recently listed a Direct Mail comeback as #1 on their list of the 10 most important Business-to-Business marketing trends in 2012. “With increasingly better abilities to cost-effectively reach micro-segments of prospects and customers with unique, traceable messages, B2B marketers are making direct mail a more prominent part of their marketing mix again.” Heinz […]

The Depository Trust & Clearing Corporation, DTCC, recently published a white paper on dematerializing physical securities. This paper launched the final stage in the industry’s long-standing campaign to achieve full dematerialization in the U.S. financial markets. It also opened a formal discussion among industry stakeholders to gain consensus on critical next steps. In an effort […]

The Depository Trust & Clearing Corporation (DTCC), recently published a white paper on dematerializing physical securities which launched the final stage in the industry’s long-standing campaign to reduce risks and costs, boost efficiencies and enhance the competitiveness and security of the U.S. capital markets. It also opened a formal discussion among industry stakeholders to gain […]

Are you looking for customer response? Direct Mail is your best bet. Even though response rates have dropped nearly 25% over the past nine years, direct mail still is among the best media for generating response.According to the 2012 edition of the Direct Marketing Association’s Response Rate Report, mail campaigns draw a better overall response […]

The Conference Board Measure of CEO Confidence, which had improved in the first quarter of this year, decreased in the second quarter. The Measure now reads 47, down from 63 last quarter (a reading of more than 50 points reflects more positive than negative responses). Lynn Franco, Director of Economic Indicators at The Conference Board […]