Have you been underestimating Twitter when it comes to B2B marketing?
For business to business (B2B) marketing for small and medium-sized companies, Facebook is for traffic and Twitter is for leads. This is the conclusion of an analysis of 600 US B2B SMB websites conducted by Optfy in their B2B Marketing Benchmark Report.
The study, which analyzed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that visitors coming from Facebook made up 54% of all social media-sourced site visits, and those from Twitter just 32%. Even so, Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for only 9% of leads. LinkedIn played a relatively minor role, accounting for 14% of site visits from social and 9% of social leads.
| Site Visits | Leads Generated | |
| 54% | 9% | |
| 32% | 82% | |
| 14% | 9% |
What does this mean for you? While studies like these provide a helpful benchmark to work from, they do not provide specific data by industry. Whether you own a B2B, B2C, or run a nonprofit—picking the right social networks for your business starts with understanding where your audience is engaging online.
More and more businesses are on Twitter so it gives you great networking potential. It is easy to connect with followers, share information and follow their activity so you will be able get an understanding of their wants and needs. Twitter can be a great way to develop and nurture relationships with both potential and existing customers.
Do you need to add Twitter into your marketing strategy?
For more info on Social Media Marketing, go to:
Social Media Is Changing Your Business – With or Without You
https://www.afpi.com/Social_Media_Business_Change
Integrating Social Media into your Business Marketing Plan
https://www.afpi.com/Integrating_SM_Marketing
How to Use Social Media to Build Relationships
https://www.afpi.com/SM_Business_Relationships